Recruitment and Retention

On the same bus

The BIC Council and members of APTIA, the industrial arm of BIC, provided funds through a special levy to undertake extensive qualitative research to identify the underlying factors impacting the image of the bus and coach industry. The aim was to make recommendations that would improve recruitment and retention of drivers across the industry.

The research undertaken for the BIC and APTIA Recruitment and Retention Project has identified a range of structural problems that are negatively impacting the bus and coach industry, its image and culture. This manifesto aims to address these structural and policy failings through a series of recommendations.

A second document titled Workplace Culture Toolkit and Operator Guidelines provides a raft of interventions that operators could implement to improve workplace culture and current recruitment and retention rates.