September 7, 2019

Policy Thinkers Series [12]

Moving People > from Workhorse to Thoroughbred: Review of bus rapid transit and branded bus service performance in Australia and future opportunities A major public policy debate has surrounded the relative success of bus priority and branding measures as compared with generic route services in attracting patronage. In this paper, a gross performance ratio is presented, to quantify the success for each of 7 Bus Rapid Transit and 20 Branded Bus Service systems as compared with regular route buses across six Australian capital cities. The paper identifies the distinctive locational characteristics of various bus priority and brand identity initiatives as

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